Music marketing
that compounds.

Release strategy, streaming data, playlist campaigns, and digital marketing for independent artists and labels. Data-driven, not wishful thinking.

Step 1: Release Strategy

• Release timeline: singles, EP, or album rollout mapped to streaming best practice
• Pre-save and pre-release campaign planning
• Distribution and metadata review — ISRC, split sheets, publishing
• Playlist targeting strategy: editorial, algorithmic, and third-party

Step 2: Audience & Data

• Spotify for Artists and Apple Music Analytics audit
• Top listeners by city, platform, and playlist source
• Social media audience overlap analysis
• Fan data captured and segmented for future campaigns

Step 3: Campaign Execution

• Meta and TikTok ads targeted at listeners most likely to stream and save
• Playlist pitching to curators and editorial teams
• Press and blog outreach coordinated with release window
• Content strategy: what to post, when, and on which platform

Step 4: Post-Release Review

• Full streaming performance review at 30 days post-release
• Algorithmic playlist gains tracked — Radio, Discover Weekly, Release Radar
• Ad ROAS measured against streams, saves, and follower growth
• Learnings fed into next release strategy