Glasses Mark · White
Use on dark or accent backgrounds.
SVG
01The Brand Book
Read the whole story.
Fifteen poster-style slides covering voice, colour, type, layout, and partner usage.
The Press & Brand Kit
The Social Nerd UK
brand kit.
Everything a partner, freelancer, journalist, or client needs to represent Social Nerd correctly: the deck, the mark, the palette, the type system, and the voice rules that keep it sharp.
SNUK · The Mark
02Logos
The glasses mark.
SVG is the default for clean scaling. The PNG lockup is included for quick drops into decks and docs.
Glasses Mark · Black on White
Use this pre-backed version when a partner deck or document needs a safe light tile.
SVG
Lockup on Black
Pre-built PNG lockup for press kits, decks, and partner collateral.
PNG
01
Clear space
Leave at least one mark-height of empty space on every side.
02
Minimum size
24px on screen. 12mm in print. Below that, use only the mark.
03
Sharp edges
No glows. No shadows. No rotation. No remixing with other wordmarks.
03Colour
High contrast. Never warm.
Click any swatch to copy the hex. The download pack includes a plain-text palette reference.
04Fonts
Three fonts. One job each.
Staatliches drives the headline layer, Inter handles the body, and Space Grotesk labels the system.
05Voice
Direct. Confident. Slightly provocative.
Lead with the tension. Use statements over questions. Speak to the user, not around them.
Do
Don't
Your marketing isn't broken. It's disconnected.
Let's unlock your full marketing potential.
Ads didn't stop working. Signal did.
Optimise your digital advertising strategy.
If you can't measure it, don't scale it.
Leverage data-driven insights for growth.
Fix my marketing.
Get in touch to learn more about our services.
06 · Get In Touch
Need something
that's not here?
For interviews, partner lockups, award submissions, or a version of the identity tailored to a specific campaign, send it through.