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seo

SEO

Technical foundations, buyer-intent content, and programmatic SEO at scale. Rankings that compound. Traffic that converts.

The problem

Ranking is pointless without revenue.

Most SEO agencies optimise for traffic. We optimise for qualified pipeline. If your organic visitors aren't converting, you don't have an SEO problem - you have a targeting problem. We start with intent, work backwards to keywords, and make every page earn its rank.

How it works

The process.

Step 01

Technical Audit

  • ╌Speed, crawlability, indexation, and Core Web Vitals
  • ╌Log file analysis to see what Google actually crawls
  • ╌Structured data review and schema opportunities
  • ╌Priority fix list ranked by impact
Step 02

Keyword & Intent Mapping

  • ╌Buyer intent segmentation - transactional vs. informational
  • ╌Competitor gap analysis across your key service lines
  • ╌Page-by-page keyword assignments with search volume and difficulty
  • ╌Internal linking structure mapped before any content is written
Step 03

Content & On-Page

  • ╌Optimised page structure: title tags, H1s, meta descriptions
  • ╌Content briefs for every target page
  • ╌Programmatic SEO for location and service variations at scale
  • ╌Existing content audited - thin pages consolidated or expanded
Step 04

Authority & Measurement

  • ╌Digital PR and link acquisition from relevant UK publications
  • ╌Monthly reporting in Looker Studio - rankings, traffic, pipeline
  • ╌Quarterly strategy review aligned to your business targets
  • ╌No vanity metrics - every report tied to commercial outcomes
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