Strategy First
Marketing Consultancy
Senior strategic input on retainer. Channel alignment, measurement planning, and execution that pulls in one direction — not five.
The problem
Tactics without strategy is just noise.
Most agencies sell you a channel. We sell you a system. If your SEO, paid media, email, and content are running separate campaigns with separate goals, you're not marketing — you're producing content. Strategy aligns every channel behind the same message, the same audience, and the same commercial outcome. We work as a fractional CMO: embedded in your team, accountable for results, and honest when something isn't working.
How it works
The process.
Step 1: Marketing Audit
- Where you're spending, what's generating returns, what's burning budget
- Attribution reviewed — do you actually know which channels drive revenue?
- ICP analysis: are you targeting the buyers who can pay what you charge?
- Competitive landscape — where the gap is and how to exploit it
Step 2: Strategy & Roadmap
- Channel mix defined by intent, margin, and your team's capacity
- 12-month marketing roadmap with quarterly priorities
- Budget allocation model — where every pound should go and why
- Go-to-market framework for new products, campaigns, or markets
Step 3: Measurement Planning
- KPIs defined at channel level, campaign level, and board level
- Tracking infrastructure reviewed and fixed where necessary
- Reporting cadence set — weekly, monthly, and quarterly reviews
- Single source of truth for marketing performance across all channels
Step 4: Execution & Accountability
- Fractional CMO available on retainer for ongoing strategic input
- Agency and freelancer coordination — one point of contact, one strategy
- Monthly performance reviews with honest commentary on what's working
- Escalation path when something goes wrong — no waiting for a quarterly call