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Strategy First

Marketing Consultancy

Strategy, measurement and fractional CMO work now lives with our sister consultancy, Dashon. Social Nerd is the delivery side: we build and run what the strategy calls for.

The problem

Judgement and execution are different jobs.

Most agencies sell you the thinking and the doing under one roof, then mark their own homework. We split them on purpose. Our sister consultancy, Dashon, owns strategy, tracking architecture and measurement: the audits, the channel plans, the fractional CMO work. Social Nerd owns delivery: paid media, SEO, web and tracking implementation, shipped every month at a fixed price. Need the strategy side? Ask and we'll route you to Dashon. Already have a plan, an in-house marketer or a consultant? We'll quote a fixed price to execute it.

How it works

The process.

Step 01

Marketing Audit

  • ╌Where you're spending, what's generating returns, what's burning budget
  • ╌Attribution reviewed — do you actually know which channels drive revenue?
  • ╌ICP analysis: are you targeting the buyers who can pay what you charge?
  • ╌Competitive landscape — where the gap is and how to exploit it
Step 02

Strategy & Roadmap

  • ╌Channel mix defined by intent, margin, and your team's capacity
  • ╌12-month marketing roadmap with quarterly priorities
  • ╌Budget allocation model — where every pound should go and why
  • ╌Go-to-market framework for new products, campaigns, or markets
Step 03

Measurement Planning

  • ╌KPIs defined at channel level, campaign level, and board level
  • ╌Tracking infrastructure reviewed and fixed where necessary
  • ╌Reporting cadence set — weekly, monthly, and quarterly reviews
  • ╌Single source of truth for marketing performance across all channels
Step 04

Execution & Accountability

  • ╌Fractional CMO available on retainer for ongoing strategic input
  • ╌Agency and freelancer coordination — one point of contact, one strategy
  • ╌Monthly performance reviews with honest commentary on what's working
  • ╌Escalation path when something goes wrong — no waiting for a quarterly call
Useful guides

Marketing Consultancy
guides.

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Mastering the Customer Funnel: A Step-by-Step Guide

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Maximizing Customer Conversion: Insights for 2026

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Unlocking Business Growth Through Conversion Rate Optimisation (CRO)

It's been a revolutionary few years for digital marketing, and at the heart of this evolution lies the concept of Conversion Rate Optimizati

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The Future of Digital Marketing: Predictions for the Next Decade

Digital marketing is an ever-evolving landscape, a dynamic realm that keeps marketers on their toes. As we push forward into the next decade, the ways we connect, engage and sell online will undoubtedly transform. Based on current trends and emerging technologies, here are our predictions for the future of digital marketing. 1. Rise of Voice Search The popularity of virtual assistants like Siri, Alexa, and Google Assistant continues to surge. As more households incorporate these devices into...

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