The delivery side
of the split.
Social Nerd is a Birmingham performance marketing agency that builds and runs paid media, SEO and websites for UK businesses at a fixed price.
Kyle Williams founded Social Nerd, then founded Dashon to take the strategy, tracking and reporting out of the agency that runs the campaigns. Dashon owns the numbers and the plan. Social Nerd does the work. Same founder, two companies, so nobody is grading their own homework.
We act as an extension of your team: the attention and detail of an in-house operation, without the in-house cost, and a monthly shipped-work log you can read in two minutes.
Get a fixed-price quote
Three rules.
No exceptions.
Fixed price, named work
Every scope lists what ships and what it costs. No hourly billing, no retainer that quietly becomes a subscription to nothing.
Never mark our own homework
We do not write the strategy we execute or the report that grades it. Dashon or your own analytics does that. If a number is bad, you hear it from us first.
Partners, not vendors
We embed into your team. Your wins are our wins. Your losses are our problem to solve.
Two companies.
One point of accountability.
Agencies that set the strategy, run the campaigns and then write the report are marking their own homework. We split the job on purpose. Our sister consultancy Dashon decides what to measure and what to do. Social Nerd does it, at a fixed price, and the numbers come from someone who is not being paid to run the ads.
Dashon
- —Tracking audits and measurement architecture
- —Attribution, dashboards and board reporting
- —Media planning, budgets and fractional CMO
Social Nerd
- —Paid media campaigns, optimised weekly
- —SEO, content and programmatic pages
- —Websites on Wix Studio and Next.js
Why
Social Nerd?
I started Social Nerd after watching too many SMEs get burned by agencies who couldn't tell them why anything they did worked, or didn't. The honest answer was that the agency writing the report had every reason not to know.
So I split the job in two. Dashon decides what to measure and what to do, and reports on it. Social Nerd builds and runs it at a fixed price. You can hire either on its own. Together, you get one point of accountability and nobody grading their own work.