See The Truth
Data & Analytics
GA4 set up properly. Server-side tracking via Stape. Looker Studio dashboards that tell you what actually happened — not what the platform wants you to think.
The problem
You can't scale what you can't see.
Most SMEs think they're tracking. They're not. GA4 half-configured, conversions double-counted, nobody actually trusts the numbers. If you're making marketing decisions based on data you can't verify, you're guessing — just with extra steps. We fix the tracking, configure the conversions properly, and build dashboards your team will actually use.
How it works
The process.
Step 1: Tracking Audit
- Full GA4 property review — events, conversions, data streams
- GTM container audit: what's firing, what's broken, what's redundant
- Cross-device and cross-channel attribution gaps identified
- Pixel and tag audit across Meta, Google Ads, LinkedIn
Step 2: Clean Implementation
- GA4 rebuilt with clean event taxonomy and consistent naming
- Server-side tagging via Stape for first-party data capture
- Enhanced conversions configured for Google Ads and Meta CAPI
- Consent mode v2 implemented — compliant and accurate
Step 3: Attribution & Insight
- Multi-touch attribution model built around your buyer journey
- Funnel visualisation from first touch to closed revenue
- Audience segments defined for paid media retargeting
- Data layer standardised across all marketing touchpoints
Step 4: Reporting & Governance
- Looker Studio dashboard built to your KPIs — not GA4 defaults
- Weekly automated reports sent to your inbox
- Anomaly alerts for traffic drops, conversion rate changes, tag failures
- Ongoing data hygiene: new pages, campaigns, and events kept in sync