data-analytics
Data & Analytics
GA4, server-side tracking via Stape, Meta CAPI and Klaviyo events. Built to spec, tested end to end, and able to survive a replatform.
The problem
You can't scale what you can't see.
Most SMEs think they're tracking. They're not. GA4 half-configured, conversions double-counted, nobody actually trusts the numbers. One client's analytics recorded £398 in a month their store took £16,311. That is what a replatform does to tracking nobody owns. We build and maintain the stack: GA4 configured properly, server-side GTM via Stape, Meta CAPI, and events your email platform can trigger reliably. If you need the measurement designed first (what to track, how to attribute, which KPIs matter), that is a Dashon engagement; we implement to the spec and test it end to end.
How it works