A platform putting out freestyles every week needs each video to land with real rap fans, on small per-video budgets. With a new video every week there's no room for a bespoke campaign each time. It has to be a routine that's cheap to run and easy to repeat.
In detail.
What we did
We built a repeatable video push and ran it once per freestyle.
- One campaign per video, each on a small budget.
- Targeting viewers of comparable channels and series, so the ad reaches people already watching similar rap content.
- UK and worldwide splits, so each could be judged separately.
- A mix of in-stream, in-feed and bumper formats.
Because every campaign follows the same shape, a new freestyle can be set up quickly and judged against the ones before it. The cheap ones show what to repeat, and the dear ones show what to stop.
The results
YouTube Ads
- 118 campaigns across the freestyle series
- 2.67 million impressions and 667,550 paid views
- Just over £4,000 of ad spend, at an average cost per view of £0.006
- Best individual pushes at £0.002 per view (14,672 views for £26)
Averaged out, each campaign cost about £34 and brought in roughly 5,700 views. Across all 118, about one in four impressions turned into a paid view.
What the numbers don't show
These are paid views reported by Google Ads. Organic uplift on the channel isn't included, so this page says nothing about subscribers or total channel growth.
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