Fixing GTM foundations to unlock predictable MQL growth.

Cloudaeon’s marketing activity wasn’t translating into pipeline. GTM workflows were fragmented, sales lacked visibility into intent, and MQL targets had been missed for over a year.

Overview

Cloudaeon is a data, cloud, and AI consultancy that was struggling to turn marketing activity into qualified pipeline. Despite ongoing campaigns, the marketing team consistently missed MQL targets, GTM workflows were fragmented, and sales lacked visibility into prospect intent.

This engagement focused on fixing the foundations: marketing operations, brand consistency, website performance, and end‑to‑end attribution.

The Challenge

Marketing and sales were disconnected.
GTM workflows did not reliably surface intent signals to the sales team.
No single source of truth for projects, QA, or campaign execution.
Brand execution was inconsistent across channels.
Website was slow to iterate, hard to scale, and not built for modern campaign launches.
Poor visibility into who was visiting the site, what they engaged with, and how that translated into MQLs.

The result: missed MQL targets for over a year.

The Approach

Over a 6‑month engagement, I worked closely with Cloudaeon’s senior leadership team, marketing, and delivery teams to rebuild the operating system behind growth.

1. Marketing operations & delivery

Implemented Notion as the central system for project management, QA, and reporting.
Defined clear ownership, workflows, automations and approval processes across marketing, SEO, and web.

2. Brand & positioning

Developed updated brand guidelines to improve consistency across web, content, and campaigns.
Tightened messaging around Cloudaeon’s core value proposition and service structure.

3. Website rebuild (Wix Studio)

Rebuilt the website in Wix Studio for speed, flexibility, and rapid campaign deployment.
Designed a modular, scalable content structure across services, insights, stories, and newsroom utalising Wix CMS and Velo to enbale scaleable page
Enabled faster landing page creation for campaigns without developer bottlenecks.

4. Tracking, attribution & CRM integration

Implemented server-side tagging using Stape (recognised partner setup).
Integrated GTM with CRM platforms such as HubSpot (tool-agnostic architecture).
Enabled near-100% accuracy in website traffic and behaviour reporting.
Surfaced real-time intent signals to sales: who visited, which pages, and what actions they took.

5. Omnichannel execution

Enabled structured content creation and syndication across LinkedIn, website, email, and campaigns.
Supported SEO strategy with scalable content and clean technical foundations.

The Outcome

68% increase in Marketing Qualified Leads (MQLs).
300% increase in website traffic, with a clear uplift in traffic quality.
MQL targets hit for the first time in over a year.
Sales gained clear visibility into prospect behaviour before outreach.
Marketing shifted from activity-driven to insight-driven execution.
Cloudaeon now runs repeatable, omnichannel campaigns without operational friction.