What is Server Side Tracking? Firstly, we need to understand what server side tracking actually is. Think of it as a modern approach to managing and collecting website data directly through your websites server instead of relying on a user’s browser (i.e. their phone, laptop ect). Unlike client side tracking, where JavaScript handles data collection and sends it to third-party platforms (meta, google ect), server side tracking centralises this process. This allows for more co