What is Server Side Tracking? Firstly, we need to understand what server side tracking actually is. Think of it as a modern approach to managing and collecting website data directly through your websites server instead of relying on a user’s browser (i.e. their phone, laptop ect). Unlike client side tracking, where JavaScript handles data collection and sends it to third-party platforms (meta, google ect), server side tracking centralises this process. This allows for more co

It's been a revolutionary few years for digital marketing, and at the heart of this evolution lies the concept of Conversion Rate Optimizati

A musician's website often serves as the hub of all online activity, a central point where fans can explore and engage more deeply with your work. It's more than just a digital calling card; it's a crucial tool for building your brand, promoting your music, and connecting with your audience. Here's how you can optimise your website for music promotion. 1. Keep It Professional A clean, professional-looking website can help establish credibility for your music. Invest in a well

Digital marketing is an ever-evolving landscape, a dynamic realm that keeps marketers on their toes. As we push forward into the next decade, the ways we connect, engage and sell online will undoubtedly transform. Based on current trends and emerging technologies, here are our predictions for the future of digital marketing. 1. Rise of Voice Search The popularity of virtual assistants like Siri, Alexa, and Google Assistant continues to surge. As more households incorporate th