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Stape Server Side Tracking

Server-side tracking that makes your ads data trustworthy again.

Fix missing conversions, improve event quality, and make Meta/Google optimisation actually work — with Stape + server-side GTM.

BOOK A CONSULTATION

10+

Years of experience

100+

Digital Projects Delivered

40+

Brands Supported

ABOUT Social nerd

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Social Nerd exists to act as an extension of your business. All the attention, care and detail of an in-house team, without the in-house cost. We help brands perform at their best by using data to drive every decision and improve results.

Social Nerd exists to act as an extension of your business. All the attention, care and detail of an in-house team, without the in-house cost. We help brands perform at their best by using data to drive every decision and improve results.

The problem (why people move server-side)

Client-side tracking is getting worse because of:
• Ad blockers and browser restrictions
• Cookie consent limiting data collection
• iOS and browser privacy changes
• Tag bloat slowing sites down / breaking events

Result: under-reported conversions + poor optimisation signals = higher CPA and weaker retargeting.

Server-side tracking doesn’t “magically track everything”, but it greatly improves reliability when implemented properly.

What we build

Wix Studio developer Birmingham.

More Than Just Code. We’re Your Digital Partners.

Why "Social Nerd"? Because we’re obsessed with the details. We dig into the data, analyse your competitors, and find the gaps they’ve missed.

 

We’re the technical experts you want in your corner, providing transparent communication and jargon-free results.

A SIMPLE 4 STEP PROCESS

Step 1 — Audit & plan

We review:

  • Current pixel/GA4/GTM setup

  • Ecommerce or lead funnel events

  • Consent setup

  • Current attribution gaps


Step 2 — Implementation

  • Stape + server container deployed

  • Platforms configured (Meta, GA4, Google Ads)

  • Deduplication + validation


Step 3 — QA + go-live

  • Test events end-to-end

  • Confirm event quality and parameters

  • Confirm platform diagnostics are clean


Step 4 — Optimisation support (optional)

  • Improve match quality

  • Add advanced events

  • Connect reporting + dashboards

LET’S

GEt

Started

Don't let your competitors take the lead.

Tell us about your project. The more detail the better!

FRequently asked questions

Wix Studio developer Birmingham.
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